Design for the home
The 2023 Brief
Design a functional item for the kitchen or bathroom that is an original concept or a significant improvement on an existing product and made mainly from plastic. The design could address problems that affect household members of any age from children to the elderly and those with disabilities, or deal with other issues such as accessibility or the lack of space. Consideration should also be given to how your design will maximise the product’s lifespan.
Plastics are lightweight, hygienic and recyclable materials possessing excellent durability and the capacity for creative innovation. This brief aims to unlock the design potential of these unique and diverse materials for the creation of an aspirational product which will stand the test of time.
To encourage students to recognise that plastics are a key design material of the 21st century.
To maintain the continued growth of the UK plastics industry based on design innovation.
To involve all sectors of the UK plastics industry in the education and the employment of young industrial designers.
To raise the overall importance of innovative plastics design through media and professional awareness.
To enable design students to have direct access to established UK plastics industry professionals for consultative and career discussions.